Adopt-A-Child

This 12-month project with Adopt-A-Child involved working across five international offices, five different cultures, languages and time-zones to bring lasting influence at senior levels.

Based in the UK but working with offices in Guatemala, Albania, USA, Northern Ireland and New Zealand, I brought together a new digital approach to a very disparate set of staff that resulted in increased, organisation-wide harmony and social media amplification via the excellent SoAmpli.

How was a multi-disciplinary package helpful for this client?

In being able to approach a complex, international situation with digital strategy, as well as digital content production and social media amplification, I connected my client with a much wider audience, including national PR and local B2B connections.

The effectiveness and lasting ROI of my work, via this multi-disciplinary approach, wouldn’t have been achievable had I been able to offer acumen in only film and photography.

The resulting increase of income and national kudos for Adopt-a-Child was achieved via the production of high-end digital content in photography and film, including a flagship film captured during a five-day visit to Guatemala. For this to happen, I pulled together a small team of other freelancers with only a very small window of opportunity to make it all happen.

This blend of strategic, board-level influence, combined with professional content production, proves to be very successful for charities and businesses alike.

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