HOME AWAY FROM HOME:
A campaign example including a cinematic tone reel for our Clan Accommodation project — proving that world-class storytelling doesn’t require a world-class budget.
Three strategic pillars
REGIONAL CONNECTIONS ACROSS SCOTLAND
DIGNITY FIRST & EMOTIONAL SAFETY
BUDGET EFFICIENCY
STRENGTHEN existing (86%) and establish new connections across regional boundaries via quality digital content.
PROTECT patient dignity while launching content-driven campaigns in writing, photography and film.
COST-EFFICIENT for donors by using multi-disciplinary staffing approaches to content production.
THE ROLL-OUT STRATEGY
Physical-to-digital bridges in 2026: low-cost, high-retention touch-points for Clan’s major donors and stakeholders.
This page is a live extension of my presentation on Wednesday, Feb 18th. This hub serves as a living template/example for the £750k appeal roll-out.
nicholasfranks.com 